Luxury club operator to exit Wall Street and regain private control
After four turbulent years as a public company, Soho House is going private again in a major deal led by hotel giant MCR. The agreement values the global members club operator at approximately $2.7 billion, with shareholders receiving $9 per share in cash. The move marks a significant shift in strategy as the company returns to its exclusive roots.
Back to Private: A Strategic Pivot
The decision to go private comes amid continued struggles in the stock market. Since its 2021 IPO debut at $14 per share, Soho House stock has dropped about 30%. On Monday, shares rallied over 15% following the announcement of the $9-per-share buyout, which reflects investor optimism about the shift.
“This represents a strategic opportunity to combine our operational expertise with one of the most distinctive brands in hospitality,” said MCR CEO Tyler Morse, who will become Vice Chairman of Soho House’s board.
Key Players in the New Era
The investor group is led by MCR, the fourth-largest hotel owner in the U.S. It includes major stakeholders such as Executive Chairman Ron Burkle and other big investors, who will roll over their shares to retain control.
Joining the board alongside Morse is actor and tech investor Ashton Kutcher. Their leadership, along with existing executives, is expected to help guide Soho House through this new chapter.
“Soho House has built something truly special,” Kutcher noted. “I’m excited to help shape what comes next.”
Why This Move Now?
Soho House CEO Andrew Carnie believes this is a natural next step. “Returning to private ownership will help us build on this momentum,” Carnie said, referencing the company’s recent growth in revenue and global footprint.
Despite public market challenges, Soho House reported strong financials: over 270,000 members globally and $329.8 million in revenue for its latest quarter — up 8.9% from the previous year.
A Global Brand with Creative Roots
Founded in 1995 by Nick Jones with a single London club, Soho House has grown into a network of 46 houses worldwide, along with coworking spaces, beach clubs, and digital platforms.
Its brand identity focuses on luxury and creativity. The company describes itself as a “global membership platform of physical and digital spaces” — a home for “creative people to come together and belong.”
Memberships can cost several thousand dollars a year and provide access to spas, gyms, lounges, and curated cultural experiences.
What Comes Next
Pending regulatory approval, the deal is expected to close by the end of 2025. Once finalized, Soho House will delist from the New York Stock Exchange and return to operating as a private company.
With new leadership, a sharpened focus, and MCR’s operational backing, Soho House is poised to evolve while preserving its exclusive appeal. As Carnie said, “We’re excited to enter this next chapter with the support of experienced partners.”
