Nintendo president Shuntaro Furukawa offered rare public insights into the company’s future during a recent interview with the Japanese newspaper Kyoto Shimbun. As the executive overseeing Nintendo’s expanding global business, Furukawa addressed topics ranging from hardware strategy to software development and the company’s growing ambitions in film.
Switch 2 supply and design philosophy
Furukawa said supply of the upcoming Switch 2 has largely stabilized worldwide, with Japan being the main exception where additional time is needed to fully meet demand. He emphasized that Nintendo is designing the new console to be accessible, forgiving, and welcoming to a wide range of players, including people purchasing their first console at a later age.
According to Furukawa, this inclusive hardware approach is intended to support both first-party and third-party developers, allowing them to more freely realize creative ideas without technical barriers.
Pricing and production considerations
Addressing concerns about rising component costs, Furukawa stated that current memory prices do not have an immediate impact on Nintendo’s financial performance. When asked about the possibility of future price increases, he declined to speculate, saying he could not comment on hypothetical scenarios.
Software roadmap beyond 2026
Nintendo plans to strengthen its software lineup starting in 2026. Furukawa confirmed the company is actively developing new entries in well-known series that longtime fans have been waiting for, alongside completely new titles.
This dual focus reflects Nintendo’s broader strategy of balancing established franchises with fresh ideas that can attract new audiences.
Film and media expansion
Furukawa also discussed Nintendo’s growing involvement in film. He said the company is focused on building excitement ahead of the upcoming Super Mario Galaxy movie, while information about the Legend of Zelda film will be shared gradually.
He stressed that Nintendo’s goal in filmmaking is not short-term profit, but long-term character exposure. Looking ahead, the company hopes to establish a framework that allows it to release more films beyond its current Mario and Zelda projects.
When asked about the possibility of anime, Furukawa said that if Nintendo can create works that feel uniquely Nintendo, it could be a meaningful direction for the future.
