Next-Generation Devices Arrive
Apple has officially announced that pre-orders for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max will begin on Friday, September 12, at 5 a.m. PDT. Alongside the new phones, customers can also pre-order the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3. All devices and accessories will be available in stores worldwide starting Friday, September 19.
Highlights of the iPhone 17 Family
The iPhone 17 lineup introduces a brighter ProMotion display, advanced 48MP Fusion camera systems, improved durability with Ceramic Shield 2, and all-day battery life with faster charging. Powered by the A19 Pro chip and iOS 26, these devices offer enhanced performance, intelligence, and personalization. The iPhone Air, designed to be Apple’s thinnest and lightest model yet, combines durability with high-end features.
Apple Watch and AirPods Updates
The Apple Watch Series 11 includes new health insights such as hypertension notifications and sleep scoring, while the Apple Watch SE 3 delivers strong performance at a lower cost. The Apple Watch Ultra 3 brings satellite connectivity and extended battery life for adventurers. AirPods Pro 3 feature enhanced Active Noise Cancellation, improved fit, heart rate tracking during workouts, and Live Translation support across multiple languages.
Ways to Save and Upgrade
Customers can save up to $1,100 with carrier trade-in offers directly through Apple. Trade-in credits range from $200 to $700 for iPhone 13 models and newer. Apple Card users benefit from 3% Daily Cash and 0% APR financing options. The Apple Trade In program and carrier partnerships make upgrading more accessible, while Today at Apple sessions will help users get the most out of their new devices.
Accessories and Customization
Apple is also releasing new accessories tailored to the iPhone 17 family, including MagSafe-enabled cases, the iPhone Air MagSafe Battery, and TechWoven cases for Pro models. An all-new Crossbody Strap allows for hands-free carrying. The Apple Watch lineup features new bands and color palettes, including Hermès collaborations with fresh styles like the Faubourg Party knit and the Grand H metal link band.
Conclusion
Apple’s fall lineup signals a major refresh across iPhone, Apple Watch, and AirPods, with stronger features, smarter integration, and wider customization. With competitive trade-in deals and financing options, the company is aiming to make this upgrade cycle one of its most appealing yet.
